Rihanna was in London for the official launch of her River Islandclothing line. The singer was super excited as she Tweeted”: “#RIHverIsland my first collection launched today and its the best feeling!! All the elite bad galz, it’s time to get fly on these ba$ics.”
She signed copies of her Elle magazine issue.
Her fans crowded the streets outside the Oxford Street store for the event.
Here’s a look behind the scenes at the first ever Rihanna for River Island campaign. Shot by Mario Sorrenti in New York, the campaign features Jourdan Dunn, Charlotte Free, Bambi Northwood-Blyth, Ataui Deng and Tao Okamoto:
Photos: Instagram
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